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on orders in lower 48 states $9.95

Pricing

Our goal is to provide you the least expensive price possible.  We set our pricing so you get the best possible price on all items.  No need to checking for "package" pricing.  The price is our best we can offer on the website.  There are two pricing requirements employeed by our manufacturers that require higher prices than we would normally sell the product.  MAP and MRP pricing is explained below.  If you have questions please email us. 

On our web site, many of the product pages produce a message of Scuba Steve's says Add to Cart. The price being shown on the product page or listing is the MINIMUM ADVERTISED PRICE. We are often asked why we set up our product pages this way.

The reason is that some of the manufacturers whose products we sell have now instituted a MAP (Minimum Advertised Price) Policy. This policy states that we cannot advertise a price lower than the manufacturers stated MAP price for each product.  However, we can sell the item at a price of our choosing and show the customer the true selling cost once they show an interest.  This occurs at the point you add the item to your cart which shows our selling cost to you.

The other type of pricing is MRP (Minimum Retail Price) pricing.  Which is a method of fixing prices for select products manufacturers wish to maintain a higher price.  Essentially creating a fixed price wherever you go.  It is our believe this is done to support the brick and mortar retailers who have to cover more cost and can't compete on price with the internet retailers.  Manufacturers state different reasons which we ultimately find suspect.  MRP inherently doesn't allow for any price competition in the marketplace.

MRP pricing is employed in about 250-300 of our 12,000 products.  Manufacturers most recently employing this pricing method are:
Garmin, Minn Kota Trolling Motors, Humminbird, Kestrel, Cannon, Bushnell Outdoor, Xtreme Heaters, CE Smith, Innovative Scuba Concepts, SPOT, Fortress, Silva, and PrecisionPak.

The goal of Scuba Steve's Marine is to offer our customers the best price we can with prompt service and delivery of your items purchased. If you have any questions please feel free to contact us.

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